1st Zürioberland Innovation Apéro

From small deeds to big successes: Your path with the circular economy

The Zürioberland location promotion agency and the Uster location promotion agency held the first Innovation Apéro in Uster at Uster Technologies AG on March 11, 2024. The event provided insights into the circular economy and its application in practice. A subsequent lunch offered the opportunity to learn more about theoretical knowledge and practical applications.

Around 60 entrepreneurs and managers from Uster and the Zurich Oberland took part in the event on March 11 and engaged in a lively discussion with experts on the topics of sustainability, the circular economy and innovation. Bank BSU from Uster was welcomed as a partner organization. It has been working on this topic for many years and has set up an internal committee with representatives from all divisions. In order to measure the success of the measures implemented, a sustainability reportis produced every year and Bank BSU's carbon footprint is measured.

After the welcoming address by the host Davide Maccabruni(CEO Uster Technologies AG), the program began with a presentation by Prof. Olaf Holstein on the topic of "Circular economy - the key to the future". He highlighted the challenges for strategic management and also for the next generations. He cited the reduction of energy consumption and raw materials as the main focus. Production, trade and sales are to be rethought. New products are to be made from old raw materials.

Renato Vögeli (Managing Director) from Druckerei Vögeli AG used practical examples to show how the printing industry can also succeed in making products 100% recyclable. The Emmental-based print shop has entered into partnerships with print shops in Austria and Denmark.

Eva Bergmann from Step Zero AG showed how a 100% recyclable sneaker makes Step Zero AG's mission a reality. Step Zero AG replaces synthetics to enable a circular footwear industry. An outsole that is 100% biodegradable and therefore does not release microplastics when worn is already available today. An important insight of Step Zero AG: "Small steps bring great success".

Anja Schleth (Project Manager) from Uster Technologies AG presented her company's commitment to sustainability. The company is particularly proud of its "great place to work" certification. Uster Technologies Ltd has developed a vision and mission for the complex issue of sustainability from the bottom up, i.e. from the grass roots, with volunteers.

During the subsequent networking aperitif, experts discussed with the guests and exchanged experiences and insights.

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