European Food Trends Report

Opportunities for a sustainable food system

Based on the results of a consumer survey and interviews with experts, this report focuses on three sides of the food system and answers the following questions:

• Frontend: How aware are female consumers of the link between their diet and climate change? What aspects are important to them when choosing food? What new needs are emerging? What role do retail and gastronomy play?
• Backend: What opportunities are opening up for agriculture, industry, logistics and distribution? What technologies are available to them today and in the near future to make the food system more sustainable?
• Politics & Economics: What is the shape of the food system's policy framework? What large-scale economic and demographic trends are emerging?

From production to processing and distribution to retail - new solution ideas for more sustainable nutrition are emerging everywhere. Those who recognize these developments first and move forward courageously today will be among the winners tomorrow.