The Green Digital Finance Alliance (GDFA) is a catalyst and co-creator of global thought leadership, policy action, and innovation programs focused on market-led experimentation and development of next-generation green digital finance. A Swiss-based not-for-profit, GDFA was launched at the WEF in 2017 by the United Nations Environment Program (UNEP) and Ant Financial. The GDFA team collaborates with a global ecosystem of experts and changemakers focused on redirecting financial flows to green assets and green digital finance innovations.