Access in Bitcoin & Co. is often not easy for "newbies". And one very important issue that keeps coming up is the safekeeping of crypto assets. Because the following still applies: "Not your keys, not your coins".
Sanela Lüscher also had to deal with these challenges a few years ago. To simplify access to bitcoin and crypto, she founded Honesto over four years ago. Honesto's idea grew out of a problem at their former company: a customer wanted to pay their bill in Bitcoin. Sanela noted that it is complex. In particular, she was troubled by the sharp fluctuations in the exchange rate and did not quite know how to convert the customer's Bitcoins into francs. She quickly realized: It has to be easier.
She quickly realized that Bitcoin and Blockchain is more than just another payment platform and can provide an opportunity for many people, especially in politically unstable countries, nations with high inflation or simply where the rate of "unbanked" people is high.
Sanela is not only a full-blooded entrepreneur, but also a mommy of three children and a man of life. How she gets everything under one hat, she also tells in this episode! Listen in to a super exciting entrepreneur story!