Interesting Export Opportunities for Swiss SMEs: A Look at the Gulf Region

In recent years, Swiss exporters have focused heavily on China as a growth market. However, in view of current geopolitical developments, it is necessary to look at alternative markets. One promising option is the Gulf region, which is reinventing itself beyond oil and gas and offers exciting opportunities for international companies.

A research project at Bern University of Applied Sciences (BFH) has investigated how Swiss companies can successfully enter this market. The results of the research project offer practical scenarios for market entry, the search for sales partners and the establishment of subsidiaries. In addition, often invisible hurdles are highlighted from an Arab perspective. The project results were published by Springer-Gabler.

This book shows how companies from Germany, Austria and Switzerland can do business successfully in the Arab Gulf States. The region, especially Saudi Arabia, is currently reinventing itself beyond oil and gas - and offers lucrative opportunities for many industries. The authors explain objectively and pragmatically how export companies can make use of this. As profound experts on the Gulf states, they analyze their observations and provide indispensable recommendations for action as well as insider tips from over 30 interviews with predominantly Arab managers. Ethical questions that arise in this difficult region are not ignored, but addressed from various perspectives. Often invisible hurdles for European managers are made visible.  

A guide for anyone who is looking for dealers in the Gulf region, wants to find customers or set up branches - and not only wants to know things, but also understand them.

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