Jakob Bächtold to lead House of Winterthur

Winterthur – Jakob Bächtold will become the new Managing Director of the House of Winterthur at the beginning of September. The 48-year-old currently advises SBB on communication issues and was previously deputy editor-in-chief of the “Landbote” newspaper, among other things. Bächtold succeeds Samuel Roth.

The board of the House of Winterthur association has elected Jakob Bächtold as the new managing director of location marketing for the Winterthur region. According to a press release, the 48-year-old from Winterthur will take up his post at the beginning of September. Bächtold currently works as a communications consultant for SBB and runs his own company, b-Kommunikation.

Bächtold was previously deputy editor-in-chief of the "Landbote", among other things. He then worked as a team leader in the communications department of the Zurich University of Applied Sciences(ZHAW) and as a lecturer. Bächtold also taught at the ZHAW as a lecturer for several years.

Bächtold was selected in a multi-stage process. "We were impressed by his many years of management experience in the private sector as deputy editor-in-chief of 'Landbote', his activities in complex organizations such as ZHAW and SBB as well as his excellent network in Winterthur," association president Beat Schwab is quoted as saying in the press release.

Bächtold succeeds Samuel Roth, who has led the House of Winterthur since 2019 and will leave in mid-June. Markus Gilgen, Head of Tourism, will assume operational responsibility until the new Managing Director arrives.

Sven Corus, previously Head of Economics, will leave the House of Winterthur at the end of September. ce/stk

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