Mediaforgrowth invests 3.5 million dollars in KA-EX

(CONNECT) ph. AG is now receiving a further 3.5 million dollars from London-based venture capitalist Mediaforgrowth for its nutritional supplement KA-EX, following 3 million dollars last year. According to its announcement, the funds will be used to accelerate the market expansion in the USA, which began in 2024.

With the pledged capital, Mediaforgrowth (MFG) plans to launch a multi-media campaign in the coming months, initially from New York and then nationwide. With MFG, "we are using a strategic omnichannel system to build our brand," KA-EX co-founder and CEO Pedro Schmidt is quoted as saying. "MFG's diverse media offerings and integrated approach are designed to turn audience reach into real commercial momentum. And that's exactly the kind of partner we need at this stage of growth."

KA-EX was launched on the Swiss market in 2017 and is now available throughout Europe and the USA. The drink has been clinically confirmed to lower cortisol levels within 48 hours, improve REM sleep, relieve inflammation and promote balance. According to MFG, users include the Paris Saint-Germain football club and "Bundesliga teams" as well as the Tudor Pro Cycling team. KA-EX was able to recruit professional cyclist and Olympic champion Fabian Cancellara, cross-country skier and four-time Olympic champion Dario Cologna and ski racer Lara Gut-Behrami as brand ambassadors and investors.

"KA-EX is redefining what recreation can look like for modern consumers," says Diana Florescu, CEO and founding partner of Mediaforgrowth. "In the world of supplements, it is rare to see this level of scientific rigor, with three clinical studies, including one independently conducted, proving the efficacy of the product. We are delighted to support a brand that combines bold innovation with real science." ce/mm