nnexd launches marketing platform mmesh.ai on the market

(CONNECT) nnexd has launched its mmesh.ai platform. It brings marketing service providers together with marketing experts who have a contract to award based on data. According to a press release, mmesh.ai does not see itself as a search portal, but as a "matching infrastructure for a market in transition". At the heart of this is the artificial intelligence assistant Rea, which records each project in dialog and suggests the most suitable service providers in real time on the basis of weighted criteria.

According to nnexd, the logic of search engines places providers with the largest budget for search engine optimization (SEO) or search engine advertising (SEA) at the top of their search results. "AI search shifts this power further away from service providers and towards AI systems that nobody controls," Irene D'Aurelio, founder of nnexd GmbH, is quoted as saying. "We are building the counter-architecture, a platform where expertise counts, not advertising budgets, star ratings or paid visibility. And where the customer decides for themselves what fit means to them."

This includes full-service agencies as well as a freelancer specializing in SEO, a photographer for the next shoot, a copywriter for the website or a lawyer for the general terms and conditions. "Today, marketing is a network of many disciplines," says the press release. "mmesh.ai fully maps this network."

mmesh.ai is free of charge for clients. Providers can choose between a free profile and an unlimited subscription for CHF 199 per month. According to the information provided, the algorithm treats all models equally. ce/mm