Students develop solutions for doubt chips

(CONNECT) Students at the Zurich University of Applied Sciences in Business Administration (HWZ) are taking part in a competition for young talent in marketing communications for the first time this year. According to a press release, Zweifel Chips & Snacks AG, based in Spreitenbach, is the client of this year's competition. A total of 35 teams are competing for the Junior Agency Award organized by the Zurich-based association Leading Swiss Agency (LSA). In addition to the HWZ, the Zurich University of Applied Sciences (ZHAW) from Winterthur, the Lucerne University of Applied Sciences and Arts (HSLU), the University of Applied Sciences Northwestern Switzerland (FHNW) and the Bern University of Applied Sciences (BFH) are also represented. On the HWZ side, three teams from the Bachelor Business Communications HWZ will be competing.

Teams of five to six students develop communication campaigns according to Zweifel's specifications. They are supported by coaches from the LSA and the respective university. Preliminary decisions were made in May and early June, with the winning teams working on their presentations until the award ceremony on June 16, 2026.

"The Junior Agency Award offers the opportunity to step out of your own bubble and compete with other universities," said Bernhard Schweizer, Head of the Bachelor Business Communications program at the HWZ, in the press release. "It is interesting for us to see what our students take away from this: professionally, personally and also in dealing with a real competitive situation. This experience will certainly also be valuable for the further development of our degree course." ce/ww