The BRIDGE Lab is a structural vessel funded by the University of Zurich under the umbrella of the Digitalisation Initiative of the Zurich Higher Education Institutions (DIZH). The lab offers a collaborative platform to promote research and innovation across sectors and cultures. In particular, it connects universities with industries, governments, and organisations around the conditions of successful implementation of digital innovations in Switzerland and beyond. In doing so, we strive to smoothen the path to prepare the society towards better acceptance of, and adaptation to, emerging technologies of high public interest as well as its related services and infrastructure. More info can be found on the project website and LinkedIn.