Wallee and avolut enable customer analysis based on card payments

(CONNECT) Wallee and data intelligence specialist avolut AG from Dietikon have developed a dashboard that provides information about customers based on anonymized credit and debit card data, according to a press release. The aim is to offer retailers opportunities to better understand customer behavior and derive data-based decisions from this. The payment profiles created enable insights that were previously only accessible via loyalty programs.

The so-called Payment Account Reference, PAR for short, can be used to create payment profiles without allowing conclusions to be drawn about individual persons. The PAR remains the same across different payments and is transmitted regardless of whether customers pay with a physical card or via a digital wallet. With avolut, Wallee's diverse payment data can then be processed in a dashboard focused on customer loyalty.

The dashboard prepares Wallee's payment data in analyses of customer loyalty, purchasing behavior and omnichannel usage. Among other things, retailers gain insights into new customer development, repurchase rates and the connection between online and offline purchases. They can also analyze the impact of campaigns or loyalty programs. According to the companies, no additional software systems are required - the only prerequisite is the use of Wallee as a payment provider.

In view of the increasing share of card payments in Switzerland, these insights are particularly valuable for merchants. According to the Swiss Payment Monitor, credit or debit cards now account for a good 60 percent of all transactions, avolut reports.

Sascha Kruesi, Co-Founder CPO of the Wallee Group, explains: "We value avolut's expertise in analyzing customer data. The dashboard enables Wallee customers to gain a deeper insight into the behavior of their end customers". ce/ja