The “Zurich Experience 2026” City Tourism Congress brings together executives, experts, industry representatives, and partners from the business, political, and administrative sectors across Switzerland. High-profile speakers and timely topics provide valuable insights and create opportunities for inspiring dialogue.
Look forward to top-notch keynote speeches and inspiring breakout sessions. Prof. Dr. Richard David Precht returns as a crowd favorite following his highly acclaimed appearance at “Zürich Experience 2025.” Helene Budliger Artieda, State Secretary for Economic Affairs (SECO), offers exclusive insights into the state of the economy and the current trade negotiations with the United States. Other renowned figures round out the program.
Together, we will discuss trends, challenges, and opportunities in urban tourism: changing travel patterns, economic developments, mobility, the impact of climate change, examples of best practices, and much more. This opens up new perspectives for the future-oriented development of urban tourism and beyond.
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